News
Werder Bremen Unveils Special ‘Wir Sind Vielfalt’ 2025-26 Kit by Hummel
Mar
SV Werder Bremen and Hummel have teamed up to release a striking special-edition jersey for the 2025-26 season. Celebrating the 10th anniversary of the club’s annual “Matchday for Inclusion,” the new kit sends a powerful message of unity with its central theme: “Wir sind Vielfalt” (We are diversity).
A Design Rooted in Inclusion
Moving away from a standard matchday look, the special edition kit integrates thoughtful, inclusive details while maintaining a stylish, retro-inspired aesthetic.
Key design features include:
• Tactile Braille: The shoulders feature raised Braille dots spelling out “WERDER” and “VIELFALT,” allowing blind and visually impaired fans to experience the kit’s message through touch.
• Classic Stripes: The body of the shirt showcases elegant cream and mint-green vertical stripes.
• Bold Messaging: The traditional main sponsor placement has been replaced with the bold, sweeping script of the campaign motto, “Wir sind Vielfalt.”
• Retro Accents: A high-quality dark green ribbed collar and matching sleeve cuffs, both detailed with a white contrast stripe, give the jersey a vintage, sporty feel.
• Signature Branding: The classic Werder Bremen diamond crest with its championship star sits proudly on the chest, accompanied by the dark green Hummel chevrons down the sides and the Matthäi logo.
• Neckline Detail: The back of the neck is stamped with the classic club phrase “LEBENSLANG GRÜN-WEISS” (Lifelong Green-White).
More Than Just a Jersey
This release is part of a broader commitment by SV Werder Bremen to make diversity visible and celebrate it as a lived value. The special jersey is accompanied by a wider fan collection, which includes a T-shirt and socks featuring a universal, comic-style symbol of inclusion: the Werder badge and a globe standing arm in arm.
By prioritizing tactile accessibility and utilizing premium chest space for a message of unity, Werder Bremen and Hummel have created a memorable kit that champions respect and equality both on and off the pitch.