Partner with The Kitman

A specialist platform for football heritage, kit culture, and authentic storytelling

The Kitman is a UK-based specialist retailer and editorial platform focused on authentic retro and classic football shirts, scarves, and football memorabilia. We work with brands, clubs, and rights holders who value heritage, credibility, and long-term brand alignment.

Our audience is built around football culture, collecting, and nostalgia — not trends or mass-market hype — making The Kitman a trusted environment for meaningful partnerships.

Our Audience

  • Football fans and collectors

  • Strong interest in football heritage and kit history

  • Predominantly UK-based with international reach

  • Core age range: 25–44

  • High purchase intent and repeat engagement

Why Partner With The Kitman

  • Curated, brand-safe platform (not a marketplace)

  • SEO-led, high-intent organic traffic

  • Trusted by collectors and repeat buyers

  • Regularly invited to football kit launches and brand events

  • Football clubs and brands share official kit announcements and press materials with The Kitman

  • Operated with a strong focus on SEO, analytics, and performance

  • Supported by Google certifications across search, analytics, and digital marketing disciplines

  • Recognised as a Theo Paphitis #SBS (Small Business Sunday) winner

  • A tree is planted with every order, reflecting a considered and responsible approach to growth

Partnership Opportunities

We offer flexible, tailored partnership opportunities, including:

  • Sponsored brand or club collections

  • Editorial and heritage-led features

  • Homepage and category placements

  • Email newsletter inclusions

  • Social media amplification

  • Product page brand highlights

  • Inserts included with customer orders

  • Long-term brand partnerships

All partnerships are designed to align with brand values and deliver long-term visibility rather than short-term impressions.

How We Work

We do not operate a fixed public rate card. Each partnership is shaped around launch timing, placement, audience relevance, and long-term value.

If you are a brand, club, or rights holder interested in working with The Kitman, we would be happy to discuss a tailored approach that fits your objectives.

Enquire About Partnerships

To discuss partnership opportunities, collaborations, or media enquiries:

Email: partnerships@thekitman.co.uk

Alternatively, you can contact us directly via the website with details of your organisation and partnership goals.

Let’s celebrate football heritage together.