Southend United Unveils 2026-27 Erreà Home Kit for 120th Anniversary

Southend United has officially revealed its new home kit for the 2026/27 season, marking the club’s 120th anniversary. Designed by the club’s new technical partner, Erreà, the kit ushers in a fresh era for the Shrimpers while paying homage to their rich history.

A Bespoke Design for a Historic Season

The new home shirt retains Southend’s iconic navy and yellow colors. The shirt features a highly detailed, bespoke pattern, where the lighter blue detailing running across the front and back panels is actually an interwoven “Shrimpers” lettering design, giving the kit a uniquely customized feel.

The kit is finished with sharp yellow ribbing around the rear collar and sleeves. Passed down through 12 decades of history, the club’s crest sits proudly on the left chest. The complete strip includes complementary navy shorts and socks, both detailed with matching yellow accents.

Key Kit Features:

• Manufacturer: The kit is produced by Erreà, marking the first season of a multi-year deal running until 2030.

• Front Sponsor: Rail operator c2c returns for a “hat-trick” third consecutive season as the front of shirt sponsor.

• Additional Sponsors: The kit also features partnerships with D2 Design & Build, BTMK Solicitors, and NuDev.

• Nostalgic Touches: The design incorporates the club’s ‘Never Give Up’ slogan and a ‘Foundation Year X Sea Axe’ emblem.