News from the English Premier League as Southampton have announced LD Sports as the clubs new front of shirt sponsor.
Last week the Saints announced that they had agreed a contract extension with Virgin Media who were Southampton’s main shirt sponsor since the beginning of the 2016-17 season. The new deal saw Virgin Media become the clubs sleeve sponsor whilst LD Sports who have agreed a three year deal will become the clubs front of shirt sponsor.
The deal will LD Sports is the biggest sponsorship deal in the clubs history although no financial details have been disclosed at time of press.
LD Sports is a brand new sports content, marketing and entertainment platform that will be launching this Summer for the Chinese market. LD Sports will have their logo on the front of the Southampton football shirts until the end of the 2021-22 season.