News from La Liga in Spain now as Real Betis have announced Hummel as the club new kit supplier ahead of the 2022-23 season in a five year deal.
The Danish brand Hummel return as the Real Betis kit supplier after 32 years having last supplied the clubs kits between 1987 and 1990.
Ramón Alarcón, business general manager at Real Betis said: “Real Betis will again wear hummel’s logo in a clear bid for quality and growth. We wanted to give our players and fans the best service through a leading brand that shares a lot of values with us. We are also changing to directly manage our own stores, which will increase our revenue and will make possible for us to give a better service to all the Béticos.”
Allan Vad Nielsen, CEO of Hummel said, “Real Betis is a fantastic club with a long history and great fans. From the moment we had our first meeting, it was obvious that there was a great connection between us. Not just because of our shared history, but also the potential we can achieve together. The Club had a fantastic season last year, winning the Copa del Rey, and we can’t wait to enjoy all of this and be part of such an exciting journey with the fans.”
As it couldn’t be any other way, hummel shares with Real Betis the attention and care for the environment. They are pioneers in creating clothes with a low water consumption, together with other practices that go well with the sustainability aims of Forever Green.”