Oxford United Unveils Limited Edition 2025-26 ‘In Bloom’ Kit by Macron

Oxford United has partnered with the historic Ashmolean Museum to release a stunning limited-edition jersey for the 2025-26 season. Dubbed the “In Bloom” kit and crafted by official technical partner Macron, this unique release beautifully celebrates the intersection of football, art, and local culture in the city of Oxford.

The Inspiration Behind the ‘In Bloom’ Design

This special-edition shirt was created to commemorate the opening of the Ashmolean Museum’s major exhibition, In Bloom: How Plants Changed Our World. Moving away from traditional football kit aesthetics, the jersey’s botanical graphic draws direct inspiration from Study of Wild Rose, a famous watercolor by Victorian artist, writer, and social reformer John Ruskin.

Key Design Features

Macron has delivered a striking yet elegant design that serves as a wearable piece of art. Here is what makes the 2025-26 In Bloom kit stand out:

• Colorway & Pattern: A pale cream base is accented by a soft, trailing floral pattern of pink roses and green foliage cascading over the shoulders, sleeves, and lower body.

• Central Alignment: The Oxford United ox head crest and the Macron “Hero” logo are stacked centrally on the chest in a sharp navy blue, giving it a modern, clean look.

• Sponsor Accents: Principal partner BAXI sits prominently across the front, matching the navy detailing.

• Collaborative Detail: The reverse side of the shirt proudly displays the Ashmolean Museum Oxford logo across the lower back, cementing this unique collaboration.

An Exclusive Collector’s Boxed Edition

Produced in extremely limited quantities, the ‘In Bloom’ kit is an instant collector’s item. For the ultimate fans, a premium special-edition boxed version was also released. Limited to just 100 individually numbered units, this exclusive package features bespoke floral presentation packaging that mirrors the shirt’s design and includes a complimentary ticket to the museum’s In Bloom exhibition.

Whether you are a die-hard U’s fan, an avid football shirt collector, or an art enthusiast, the Oxford United ‘In Bloom’ kit perfectly bridges the gap between sporting pride and Oxford’s rich artistic heritage.

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