Notts County Reveal New PUMA Away Kit for 2026-27

Notts County have officially revealed their new 2026-27 away kit, with PUMA producing an eye-catching pink shirt for the Magpies to wear on their travels during the new season.

The new Notts County 2026-27 PUMA away shirt arrives in a vibrant pink colourway and forms part of the club’s latest collection produced by the German sportswear manufacturer.

Notts County Go Pink for 2026-27

Pink dominates the new Notts County away shirt, giving the Magpies a completely different appearance from their famous black and white home colours.

The relatively minimalist design allows the colourway to take centre stage. Black detailing provides the contrast, most noticeably around the sleeve cuffs and collar, while the PUMA Cat logos on the chest and shoulders are also finished in black.

Notts County’s famous badge appears on the left side of the chest in a monochrome style, helping maintain the clean pink-and-black aesthetic.

Principal partner University of Nottingham once again features across the centre of the shirt, with its black logo particularly prominent against the pink background.

The reverse of the shirt also carries Swan Homes branding beneath the collar.

Inspired by Notts County’s Italian Connections

There is also an Italian influence behind the launch of the new away strip.

Notts County chose the streets of Turin as the setting for the kit reveal, providing an appropriate backdrop given the remarkable historical connection between Notts County and Italian giants Juventus.

Notts County’s famous black and white colours inspired Juventus to adopt the same colours more than a century ago, creating one of football’s most fascinating links between two clubs from different countries.

Launching the new away shirt in Italy therefore gives the campaign an additional connection to the Magpies’ history.

A Football Shirt Designed for the Streets

The launch campaign also places considerable emphasis on the shirt as a piece of lifestyle clothing.

Rather than restricting the imagery to a football stadium, the pink PUMA shirt is worn throughout the streets of Turin alongside denim shorts, sunglasses and casual footwear.

It is an approach that reflects the growing crossover between football shirts and everyday fashion, with the simple pink design particularly well suited to being worn away from matchday.

The lack of an elaborate pattern gives the shirt a clean appearance, while the contrasting black details ensure that it remains instantly recognisable as a football jersey.

PUMA Deliver a Bold New Look for the Magpies

Notts County’s latest away kit provides a distinctive alternative to the club’s traditional colours for the 2026-27 season.

PUMA have kept the overall template relatively understated, instead allowing the unusual pink colourway and black detailing to define the shirt.

The result is a modern Notts County away kit that should certainly stand out on the pitch and could prove equally popular with supporters looking for a shirt to wear casually.

With football shirt culture increasingly extending beyond the terraces, Notts County’s Turin-based launch feels particularly appropriate for one of the club’s most fashion-conscious kits in recent years.