Yesterday is was announced that Millwall FC have agreed a five year kit deal with Hummel starting from the 2022-23 season.
The Danish brand will produce bespoke Millwall FC kits, and training wear for the first team, academy and Millwall Lionesses.
Millwall FC commercial director, Stuart Lock said, “We’re incredibly excited to be announcing details of what the club sees as a ground-breaking deal with a prestigious brand in hummel. It is clear that we share a long list of values and beliefs with hummel and we look forward to the partnership growing in strength during the months and years ahead of us. The quality of playing, training, and travel wear will speak for itself but this is also a transformational move in terms of enhancing the club’s entire retail operation to provide supporters with the best possible offering and service.”
Hummel CEO Allan Vad Nielsen said, “Millwall is a club like no other, and we’re extremely proud and honoured to be selected as the club’s official technical and retail partner. Our brand remains closely connected to the UK football world, and this new partnership will allow us to grow our presence even more and become a household name. Both hummel and Millwall have wonderful histories, place great value in tradition, character, and their local communities, and we look forward to providing the players, staff, and – most importantly – the loyal supporters with exceptional products that will proudly carry the lion crest.”