Limited Edition Denmark x Joe & The Juice Hummel Shirt Released

Denmark and hummel have unveiled a striking limited edition Denmark football shirt, teaming up with Danish coffee and juice brand Joe & The Juice for a design that puts a completely different spin on the national team’s traditional colours.

Rather than Denmark’s familiar red and white, the special-edition shirt arrives in pink with black detailing, creating a lifestyle-inspired jersey that blends Danish football heritage with the distinctive visual identity associated with Joe & The Juice.

Denmark Go Pink With Limited Edition Hummel Shirt

The new Denmark limited edition hummel shirt features a predominantly pale pink base, decorated with a series of thin vertical black pinstripes running down the front.

A black fold-over collar gives the jersey a strong retro feel, complete with a pink button at the neck. Matching black and white trim appears around the sleeve cuffs.

Perhaps the most recognisable hummel feature can be found across the shoulders, where the manufacturer’s famous chevrons appear in black.

The black hummel wordmark sits centrally on the chest, positioned immediately above a monochrome version of the DBU Denmark badge.

Joe & The Juice Branding Takes Centre Stage

The collaboration becomes particularly noticeable underneath the Denmark crest, where a large Joe & The Juice-inspired graphic depicts a figure sitting at a table with a cup of coffee.

It is an unusual sponsor treatment for an international football shirt and helps give the jersey the appearance of a genuine crossover between football, fashion and Danish café culture.

The accompanying launch photography takes the concept even further, with the shirt photographed inside a Joe & The Juice location surrounded by pink drinks, coffee equipment and matching branding.

The result feels considerably more like a fashion or lifestyle release than a conventional Denmark match shirt.

A Retro Hummel Look

Despite its unconventional colour scheme, there are plenty of classic football shirt influences within the design.

The combination of the buttoned collar, vertical pinstripes and prominent hummel shoulder chevrons gives the shirt a distinctly retro appearance. That works particularly well given hummel’s long association with Danish football and some of the country’s most recognisable shirts.

Pink has become increasingly popular across modern football shirt design, but the relatively simple black pinstripes prevent this one from becoming overly complicated.

It’s certainly a shirt designed to stand out.

Another Collectable Denmark Shirt?

Limited-edition national team shirts have become increasingly interesting to collectors, particularly when they feature designs that are significantly different from the kits worn on the pitch.

This Denmark x Joe & The Juice shirt certainly fits into that category.

Its unusual pink colourway, retro hummel styling and distinctive collaboration branding make it immediately recognisable, while the limited-edition nature of the release could make it an interesting Denmark shirt for collectors in years to come.

For supporters accustomed to seeing Denmark in red, this is about as different as it gets.