KAA Gent Unveils the Meaningful 2026-27 Away Kit by Craft

launched their new away kit for the 2026-27 season. Produced by Swedish sportswear brand Craft and featuring main sponsor Baloise, this kit is much more than just a fresh aesthetic for the pitch. It weaves a deeply emotional club tradition directly into its fabric, offering fans a unique piece of wearable history.

A Wearable Tribute to the 52nd Minute

The standout element of the 2026-27 away shirt is its profound connection to the KAA Gent community. Released under the poignant campaign slogan “52e minuut. Elke keer weer. Meer dan een shirt.” (52nd minute. Every single time. More than a shirt.), the kit pays homage to one of the club’s most beloved stadium traditions.

During the 52nd minute of every home match, supporters transform the stadium into a sea of lights and sing “Mia,” a classic song by the late local Gent musician Luc De Vos. This powerful, recurring moment serves to remember and honor deceased fans. Craft has taken this emotional connection and embedded it right into the design of the new away strip.

Design Details and Key Features

At first glance, the shirt presents a crisp, modern aesthetic, but a closer look reveals an incredibly intricate level of detailing:

• Colorway: A clean white base is sharply contrasted by rich, royal blue accents on the crewneck collar, sleeve cuffs, the Baloise sponsor logo, and the Craft maker’s mark.

• Sublimated Pattern: The entire body of the shirt features a complex, all-over tonal graphic. This faint, woven-style print incorporates various club-centric phrases, vintage typography, nods to the “Mia” tradition, and subtle Buffalo crests layered into the visual texture.

• The Crest: The iconic KAA Gent Native American headdress logo is rendered in a sharp, two-tone blue and white embroidery, standing out prominently against the patterned background.