International football kit news as the FIGC have announced Adidas as the new kit supplier from 2023, replacing Puma.
From January 2023 the Italy national teams including men, women, youth, futsal, beach soccer and e-sports sides will be kitted out in Adidas gear after agreeing a long germ contract with the German brand.
FIGC President Gabriele Gravina said, “The development process of our brand is strengthened”
The Italian Football Federation is proud to announce a long-term partnership with adidas. Starting from January 2023, the national teams (men, women, youth, futsal, beach soccer and e-sports) will wear adidas products.”
“The announcement of the partnership with adidas is a source of pride for the FIGC. This collaboration represents a fundamental step in the growth path of our commercial appeal and strengthens the development process of our brand both in Italy and abroad. The passion and enthusiasm that we have found in adidas are the same that the Italian Federation deepens every day in promoting all the Italian national teams and Italian football, at every level. “
Adidas CEO Kasper Rørsted said, “We are incredibly proud to announce this long-term partnership with the Italian Football Federation. We are thrilled that one of the most successful national teams joins our portfolio of international federations, alongside other giants such as the DFB (Germany), the RFEF (Spain), the AFA (Argentina) and the RBFA (Belgium. ) and we can’t wait to reach great goals together “.
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