Football kit news from the SPL as Celtic have this morning announced a five year deal with Adidas to create and manufacture the clubs kits and training wear from the start of the 2020-21 season.
Adidas will replace New Balance on July 1st 2020 in what’s thought to be the largest sponsorship deal in Scottish sport history.
Celtic Chief Executive Peter Lawwell said, “We are delighted to enter this new, long-term partnership with adidas, one of the world’s leading sports brands. We warmly welcome adidas to the Celtic Family and look forward to an exciting and successful partnership.
“We know through our discussions with adidas that they, as a prestige brand, were eager to be associated with a Club of Celtic’s stature and proud history – to be connected to the passion and commitment of our supporters and to Celtic’s wider vision and values.
“Likewise, everyone at Celtic is delighted to be partnering with one of the dominant names in sportswear manufacturing, an organisation which represents quality and excellence.
“This is a hugely significant new partnership for Celtic and our supporters and allows us to look to the future with confidence. To be able to create this fantastic new relationship demonstrates the strength and stability of the Club and the power of our enduring story.
“I would like to congratulate everyone at Celtic and adidas who have worked to deliver this fantastic new partnership between two of the world’s great sporting institutions, in particular, our Commercial Director Adrian Filby.”
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