Football kit news from the Sky Bet Championship as yesterday it was announced that Bristol City and Hummel have agreed a six year contract extension.
Hummel have manufactured the Bristol City kits for the past two seasons, achieving record kit sales and award winning kits.
The contract extension will see the Danish brand manufacture the Bristol City men’s, women’s and academy kits until at least 2028.
Bristol City Chairman Jon Lansdown said, “We’ve all been really pleased with how this partnership has grown. We’ve been able to deliver the most technically advanced kits in our history and have maintained our creative input every step of the way.
“Hummel is a great company with a great history. They talk a lot about being ‘challengers that won’t conform’ which fits well with our ethos of doing things differently. It enables us to push the boundaries of what we want to deliver for our fans and I’m confident the next six years will bring more innovative kits which celebrate our club and supporters enjoy.”
Talking about the contract extension, Mark Underwood the Managing Director of Elite Group UK, hummel’s exclusive brand partner, said, “Following an incredible three-year partnership, we are delighted to extend our agreement with Bristol City. The football club is one of the most forward-thinking clubs in the country, we love and value the partnership highly, and are looking forward to the next six years working together.”
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