News from League One as Barnsley FC have ended their 2022-23 shirt sponsorship deal with Hex.com less than a week after the deal was made public.
A statement on the clubs official website reads, ‘Barnsley Football Club value our fans and our core beliefs above everything else.
Following recent events and a subsequent investigation, the Club has assessed its relationship with its front of shirt sponsor and has taken steps to end that relationship with immediate effect. The HEX.com logo will not appear on the team’s kits going forward.
Further comment will be issued in due course.’
Rainbow Reds, the club’s LGBQT+ supporters group, said in a statement: “We are aware of the abhorrent accusations towards representatives of new sponsors, HEX. We do not wish to jump to conclusions, and this is not our investigation to carry out. However, we plead with the club, the board and CEO to act upon this immediately and begin a thorough investigation of this.
“Football is for everyone. With recent milestones such as Jake Daniels’ public coming-out and the Euro 2022 triumph for the Lionesses, this should be a time of celebration for all. We are appalled at these accusations and we hope to find clarity with fans, sponsors and the club as soon as possible. To reiterate, we are not concluding these accusations as true. We ask for an investigation into the matter, and we trust the club with the outcome.”
It appears as though homophobic social media posts have been made by individuals associated with Hex.com which has angered fans and so the club have acted swiftly to end the sponsorship deal.