Ayr United Reveal 2026-27 Home Kit by O’Neills

Ayr United has officially unveiled their new home kit for the 2026-27 season. Produced by renowned sportswear brand O’Neills, the latest jersey offers a fresh, bespoke look for “The Honest Men” as they prepare for the upcoming campaign.

Here is a closer look at the design details, sponsors, and standout features of the new Ayr United home shirt.

A Unique Take on Classic Pinstripes

The 2026-27 home jersey features a crisp white base, but it is the detailing that truly sets it apart. Moving away from standard solid lines, O’Neills has incorporated a highly unique black rope-style pinstripe that runs vertically down both the front and back of the shirt. This subtle texture adds a rugged, bespoke feel to a traditional football pattern.

The classic aesthetic is further enhanced by a sharp black polo-style collar with a single-button placket. Thick black sleeve cuffs and solid black side panels perfectly frame the torso, tying the whole look together.

Club Crest and Sponsors

• The Badge: The iconic Ayr United crest sits proudly on the left chest, displaying the club’s “The Honest Men” moniker and 1910 founding year.

• Front Sponsor: Building on their partnership, Jewson takes center stage as the primary front-of-shirt sponsor, featured prominently in blue lettering.

• Back Sponsors: The upper back displays the O’Neil Care logo, while the lower back is sponsored by connekt EV Charging.

• Sleeve Sponsor: The left sleeve features the branding for Caledonia Vehicle Solutions.

Ready for the 26-27 Season

This latest collaboration between Ayr United and O’Neills delivers a kit that perfectly balances modern sportswear manufacturing with a clean, classic football aesthetic. The rope pinstripe detailing offers just enough creative flair to make this kit a memorable entry into the club’s visual history.