Southampton FC Extend Virgin Media Deal

News from the English Premier League as Southampton FC and Virgin Media have agreed a three year extension which will see some changes to the Southampton football shirts.

The contract extension which runs until the end of the 2021-22 season will see Virgin Media swap their place in the centre of the men’s Southampton football shirts for a place on the left sleeve although the Virgin Media logo will appear on the Southampton FC Women’s team jerseys, the first shirt sponsor in their history.

Virgin Media first became the Saints shirt sponsor at the beginning of the 2016-17 season.

Chris Collinson the Executive Director of Sales and Marketing at Virgin Media said, “By extending our sponsorship of Southampton Football Club, we’re continuing our incredible partnership with the Saints and building on the great work over the past three years.
 
“We’re really excited about the new deal with the inclusion of the Under-18 and Under-23 men’s sides, as well as becoming the first ever sponsor of Southampton’s hugely impressive women’s team. The squad is going from strength to strength and we can’t wait to support this team of inspiring female footballers.
 
“We’ve been blown away by the passion of Southampton supporters. Our recently launched Super Saints campaign will continue to be a cornerstone of our sponsorship as we rightly reward fans for their continued dedication and support.”

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