Football kit news from the Championship as Sheffield Wednesday have changed their 2023-24 shirt sponsor mid season.
The logo of technology brand Cirata will now appear on the front of the Sheffield Wednesday shirts for the remainder of the season after they replaced Ey Up as the club’s official shirt sponsor.
Sheffield Wednesday’s General Manager Alastair Wilson said: “We would like to thank Cirata for their support in becoming our official Principal Sponsor for the rest of this season, thus replacing the previous sponsor.
“We are pleased to announce this sponsorship following the rebrand to Cirata, which was obviously not anticipated when the initial deal was agreed.
“With this revised sponsorship, the Owls can help raise awareness for this fantastic global company who have deep roots in the Steel City.
“Applying the new logo over that of the previous sponsor is far from ideal but unfortunately outside the club’s control.
“Moving forward, it is important for the Cirata brand to be showcased not only through media and television exposure aligned to the Championship but also around the city of Sheffield.”
Supporters can take their 2023-24 shirt to the Owls Megastore to have the new shirt sponsor applied free of charge.