Santos FC Launch 2026-27 Pink October Shirt by Umbro

Santos FC and Umbro have unveiled a special 2026-27 Pink October shirt, continuing the Brazilian club’s annual support for the Outubro Rosa campaign and raising awareness around breast cancer prevention.

Released at the beginning of October, the striking new Santos shirt has been created in partnership with FEMAMA (Federação Brasileira de Instituições Filantrópicas de Apoio à Saúde da Mama), with the organisation and its message incorporated directly into the design.

Santos FC 2026-27 Pink October Shirt

The new Santos FC Pink October shirt 2026-27 moves away from the club’s famous black-and-white colour scheme in favour of a predominantly pink design.

Umbro has covered the front of the shirt with an intricate abstract geometric pattern made up of several shades of pink. The tonal approach gives the design plenty of detail without overwhelming the Santos crest or Umbro branding.

The sleeves are comparatively simple in solid pink, while the collar and cuffs introduce white and black trim. Those small touches provide an immediate connection to Santos’ traditional colours.

The famous Santos FC crest appears on the left side of the chest, with the white Umbro double-diamond positioned opposite.

A Shirt Designed for Outubro Rosa

The colours are only one part of the story behind the new shirt.

Umbro says the concept for its 2026 Outubro Rosa collection was inspired by the strength, beauty and resilience of women, translating those themes into a contemporary abstract graphic.

The campaign also takes inspiration from the world of shoujo anime, a genre of Japanese manga and animation traditionally aimed towards girls and young women. As part of the project, an exclusive character has been developed for Santos to celebrate women within sport and reinforce the campaign’s message.

Further details relating to breast cancer awareness are incorporated into the shirt itself, including embossed elements on the sleeves encouraging prevention.

FEMAMA Message Inside the Santos Shirt

One of the most meaningful features can be found inside the collar.

Rather than a conventional neck label, the shirt carries a prominent FEMAMA message explaining the organisation’s work and the importance of Outubro Rosa.

FEMAMA represents more than 70 organisations across Brazil and campaigns for improved awareness, early diagnosis and access to treatment for breast cancer.

It means the campaign is integrated into the shirt rather than simply represented by its pink colourway.

Santos and Umbro Continue Pink October Tradition

The 2026 release continues a tradition that Santos, Umbro and FEMAMA have developed over several seasons.

Santos have received dedicated Outubro Rosa shirts every year since 2020, with Umbro creating a different interpretation of the breast cancer awareness campaign each season.

For 2026, the geometric tonal graphics make this one of the more distinctive editions yet, while the black and white detailing ensures there is still an unmistakable link to the identity of the Peixe.

The Santos FC 2026-27 Pink October shirt is being released in men’s, women’s and children’s versions through the club and Umbro.

It is another example of how a football shirt can carry a message far beyond the pitch, combining a genuinely distinctive Santos design with an important campaign centred around breast cancer awareness and prevention.