Football kit news from League One as Reading FC have extended their current kit deal with Macron.
The partnership began at the start of the 2019-20 season and the new deal will see the Italian brand continue to supply the Reading kits for the coming years although the contract length has yet been disclosed.
Gianluca Pavanello, CEO of Macron said, “Our Partnership with Reading has been based on close collaboration and shared values, therefore it’s natural for us to continue our journey together.”
“There are many ideas and opportunities from both sides to develop our relationship further and we look forward to supporting the club and, where possible, communicating inspiring messages through our range of garments.”
Tim Kilpatrick, Reading FC’s Head of Commercial, said: “Our partnership with Macron has been a huge success to date, therefore we are delighted to sign a new long-term agreement.
“Through Macron’s custom and creative approach, we have been able to create high quality, inspiring product ranges which not only deliver the best possible sportswear for our playing staff and coaches, but also inspire emotion, behaviours and hopefully pride. This has been showcased via our 2021-22 anniversary kits, our 2022-23 climate stripes design and our recent 2023-24 range which pays homage to our town and our community. We are thankful for Macron’s close collaboration and look forward to working together for years to come.”