Football kit news from the Championship as Preston North End have announced they we reveal a non gambling shirt sponsor from the start of the 2021-22 season.
For the past four seasons the Preston North End kits have been sponsored by 32Red, but in a statement on the clubs official website by Peter Risdale, they have announced that they will have a local non gambling shirt sponsor from the 2021-22 season onwards.
Read the statement regarding sponsorship below:
Finding good sponsors that work with us and also pay competitive monies is difficult. Some years ago many football clubs were sponsored by alcohol companies and then that sector was prohibited. This gap was taken up by betting companies. Indeed if you take away front of shirt sponsors who are directly connected to their clubs owners, by far the greatest balance of front of shirt sponsors in the top two divisions are betting companies.
We have been grateful for the income received from the betting sector and for the last four years from 32Red. We do however recognise that many of our supporters have grave misgivings in such relationships and of course it means that replica shirts for our supporters aged under 18 cannot be the same as the ones being worn by our first team squad.
In thanking 32Red and all other sponsors in recent years, I am able to confirm that we will be announcing in the coming weeks a new front of shirt sponsorship deal with a local non betting partner that we are absolutely delighted with and we believe that our supporters will be too. This will give us plenty of time to get the new logos onto the 2021/22 kit in time for launch in July.