Parma Unveil Black and Pink Puma Third Kit for 2026-27

Parma Calcio have officially unveiled their new 2026-27 third kit, with Puma producing one of the club’s boldest designs of recent years.

The new Parma third shirt moves away from the club’s traditional yellow, blue and white colours, instead opting for a predominantly black base combined with vibrant pink detailing. The kit forms part of Parma’s “Writing Our Future” campaign, looking towards the next generation and the future of the Italian club.

Parma 2026-27 Third Shirt Design

The Parma 2026-27 third shirt features a clean black body, allowing the bright pink detailing to provide a dramatic contrast.

Puma’s famous logo appears in pink on the right side of the chest, while Parma’s club crest has been given a matching monochrome pink treatment on the opposite side.

Further pink detailing appears around the distinctive collar, sleeve cuffs and underarm panels, creating a modern appearance without making the design overly complicated.

The men’s first-team version is completed by Prometeon as the main front-of-shirt sponsor, with AdmiralBet.news positioned above. The women’s version features Parmalat across the front.

Writing Our Future

The launch of the new Parma third kit carries the slogan “Writing Our Future”, connecting the shirt with the club’s focus on its younger generations and its relationship with the city of Parma.

The campaign imagery brings together different generations associated with Parma, reinforcing the idea of celebrating the club’s history while simultaneously looking towards its future.

It gives the 2026-27 third shirt an identity beyond simply being an alternative kit, with Puma using the striking black and pink colour combination to create a much more contemporary look.