Paris Saint-Germain and fashion brand Koché have agreed a multi year deal and to celebrate a collection of PSG inspired fashion was revealed at a church in Paris yesterday.
Creative director Christelle Kocher mixed her Koché designs with Paris Saint-Germain jerseys that even featured Swarovski crystals!
Backstage at the Church of Saint-Merry Christelle Kocher said, “What I love about Paris Saint-German is that they are so much more glamorous than any normal football team. They have this really chic image, and I loved that meeting with my own brand. We had an amazing collaboration with France’s most mythical team. An iconic club, especially when you think of the value of their sportswear business.”
Buy a classic retro PSG football shirt from The Kitman!