Norwich City Announce Lotus Cars As 2021-22 Shirt Sponsor

News from the English Premier League now as Norwich City have announced Lotus Cars as the clubs new shirt sponsor for the 2021-22 season.

Norwich City Announce Lotus Cars As 2021-22 Shirt Sponsor​
Norwich City Announce Lotus Cars As 2021-22 Shirt Sponsor

Norwich City have announced Lotus Cars as the club’s new front of shirt sponsor after their deal with BK8 was mutually terminated earlier this month due to the Asian gambling firms attitude to women and how they sexualise them during advertising campaigns.

The partnership sees the return of the Lotus Cars logo on the front of the Norwich City shirts having previously had their logo on the clubs away shirts between 2003 and 2006.

Norwich City chief operating officer Ben Kensell said, “We’re delighted and excited to be able to confirm Lotus as our new front of shirt sponsors.

“Through the club’s many dealings with the Lotus team, led by group CEO, Mr Feng Qingfeng and managing director, Matt Windle, our relationship has grown from strength to strength.

“Since 2019 Lotus has proudly sponsored our training centre, and we’ve worked together on some great initiatives for our junior supporters, with the logo featuring on junior kits for the last few seasons.

“We are now delighted to be taking our partnership to the next level and we’re all excited to see the Lotus logo return to our first team match kits.

“Such is Lotus’ commitment to the football club, the company has committed that every employee across the world receives their very own replica Norwich City shirt.

“Norwich City and Lotus are two iconic Norfolk brands, who are very much aligned in their wider visions and values. This is the perfect next step in our relationship.”

Simon Clare the executive director of global marketing for Lotus Cars said, “This is a really exciting next step in our relationship with the club.

“The partnership has blossomed over the past couple of years and we share so many values as organisations. We’re investing heavily in the business globally, and particularly in our home county of Norfolk.

“Seeing our brand on the famous yellow and green shirts for the return to the Premier League is a symbol of both Lotus Cars and Norwich City’s global ambitions and return to the top-flight.”

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