Football kit news from the English Premier League new boys as Norwich City have announced BK8 Sports as the clubs new shirt sponsor for the 2021-22 season.
As part of the deal a bespoke colourway of the BK8 logo will feature on the 2021-22 Norwich City kits and training shirts.
Ben Kensell the chief operating officer at Norwich City said, “We’re delighted to welcome BK8 as our new principal partner. It is excellent that they see the value in working with Norwich City.
“BK8 will undoubtedly be a new brand for City fans, however, they’re a well trusted name across Asia. The Premier League has an accumulative TV audience of over three billion and is broadcast into over a billion homes – a huge proportion of these Premier League fans are based in Asia.
“Supporting BK8 in marketing to this global Premier League fanbase equally affords us as a club the opportunity to further our own exposure and commercial efforts into those markets.
“Both the club and BK8 are committed to supporting the ongoing review into betting and sports sponsorship. The club continues to adhere to both an internal code of conduct, as well as the policies and guidelines put in place by the Betting & Gaming Council, when carrying out marketing campaigns with betting and gaming brands.
“The industry continues to provide a valuable source of revenue to the club that makes a meaningful difference to our wider objectives as a club.”
BK8 Sports replace Dafabet as the clubs front of shirt sponsor.
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