International football kit news this evening as the new Ireland crest has been unveiled today.

The FAI (Football Association of Ireland) has unveiled its new brand for the first time in nearly 20 years.

New FAI Logo

As part of the rebrand both the National teams crest and the associations logos have been updated.

The new Ireland logos have been updated with the input of FAI staff, players, fans, club officials, match officials, commercial partners, coaches, managers, Sport Ireland and Government.

The new Ireland national team crest is bold Irish green and features the shamrock in the centre.

Jonathan Hill, CEO of the FAI said, “Today marks the start of a new era for the FAI as an organisation as we unveil our new brand identity. We set out an ambitious four-year strategy in 2022 and building a trusted and respected brand was outlined as a key enabler. The delivery of our new identity is a key step in delivering against this objective. The development of our new brand identities has been a significant and strategic undertaking that reflects our commitment to being a best-in-class, modern organisation. It also represents a change in what we stand for and how we will engage with the football community as we continue to drive the growth and development of the game in what is a new and exciting era for Irish football. Most importantly we have a new national team crest that we hope our fans, players and everyone in Irish football will be truly proud of.”

Louise Cassidy the Director of Marketing & Communications, for the FAI, said, “Our new identity will extend from social media to the national stadium and far beyond while also taking pride of place on our national team shirt. The new identities are so much more than a simple logo mark, we now have the assets and resources to really bring our communication and activation to life with our partners. The launch of this new identity today is testament to the hard work of our team and a strong level of collaboration with our many stakeholders whose input we are extremely grateful for. This work will enable us to better drive participation, attendance, and engagement with football in Ireland.”

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