New Balance & Liverpool Kit Deal Worth £300 Million

Last year we revealed that New Balance the parent company of Warrior Sports would manufacture the new Liverpool kits, yesterday the record breaking deal was made official.

(Liverpool New Balance)

Liverpool FC have secured the biggest football kit deal in their history after agreeing terms with Boston based sports manufacturer New Balance.

Back in 2012 The Anfield club signed a six year deal with Warrior Sports worth £25 million a season. Warrior have now been taken over by parent company New Balance who have agreed to manufacture the Liverpool football kits from 2015/16 onwards.

Liverpool’s chief commercial officer Billy Hogan said: “We are thrilled to announce this partnership with one of the world’s leading sportswear brands, which is a record-breaking deal for the club.”

Like Liverpool, New Balance has over 100 years of heritage and a global footprint and they have a presence in many countries across the world, which will all feature LFC kit.”

We leaked images of the new Liverpool 2015/16 kits earlier this year. See them HERE

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