Football kit news from Serie A in Italy as the new ACF Fiorentina logo has been revealed.
Alongside the unveiling of the new Fiorentina logo, the club’s first manifesto has been released as a statement of the club’s identity and roots as well as a commitment that Viola’s football should always babe distinctive and represent the beauty of Florence.
The new Fiorentina badge has been unveiled on 25th March, the Florentine New Year which has been celebrated for 167 years.
The main difference of the new logo is the new diamond shape which improves appearance digitally.
The red lily sits on the top half of the diamond with the purple ‘V’ on the lower half.
Fiorentina will continue to use the old crest for the remainder of the 2021-22 season, with new new logo in place for the start 9f 2022-23.