New research from a leading International Marketing consultancy shows that Manchester Utd and Real Madrid have each sold an average of 1.4million official replica football shirts in each of the last five years. The figures are taken from the 2007/08 – 2011/12 seasons.
The 2012 European Champions, Chelsea are the highest ‘climbers’ in the list compiled by veteran analyst Dr Peter Rohlmann and his team at PR Marketing who have worked as consultants to major brands, leagues and other organisations.