News from the English Premier League now as it’s just been announced that Liverpool have extended their current deal with Standard Chartered to be the clubs official shirt sponsor for the next four seasons.
Liverpool football shirts have been sponsored by Standard Chartered since 2010 and the new deal will see the name continue on the Liverpool jerseys until the 2023-24 season, making it 13 seasons with Standard Chartered, the second longest shirt sponsor deal in the clubs history.
Billy Hogan the managing director and chief commercial officer at LFC said, “As a club we’re very proud to have Standard Chartered renew their relationship for another four years. Our connection runs deep, it means more than just sponsorship, from the outset it has been about working together with the club and our communities and supporters around the world.
“Importantly, it also means we are able to support our ambitions on the pitch and compete with the best in the world. We have enjoyed many highlights of this relationship so far and I look forward to many more.”
Bill Winters the m group chief executive at Standard Chartered said, “Liverpool FC is one of the world’s best-known football clubs and we are proud to be associated with them. It is a fantastic club that shares many of our values and is hugely popular across our global footprint.
“Our partnership has provided valuable support to the charitable initiatives close to our hearts and has helped us to further engage with our clients and staff as well as with LFC fans. We are excited to be able to continue this partnership, and look forward to building on our successful relationship.”