Liverpool Announce New Training Shirt Sponsor

Football kit news from the English Premier League as Liverpool have announced AXA as the clubs new training kit sponsor.

Liverpool Announce New Training Shirt Sponsor

AXA, one of the Worlds leading insurance companies have become a principal sponsor of Liverpool FC and will see them have their logo on the 2019-20 training wear made by New Balance.

Billy Hogan the managing director and chief commercial officer at LFC, said, “We’re delighted to be expanding our partnership with AXA to see them become a principal partner and new official training kit partner. 

“As a world-leader in its industry, AXA shares our ambitions and values, and we’ve already shared a lot of success since our partnership began in 2018. We look forward to building on our special relationship and continuing to bring to life fantastic experiences for our fans around the world.”

Thomas Büberl the CEO at AXA said, “We’re excited by this new important step in our partnership with Liverpool Football Club that started in 2018. 

“Featuring the AXA logo on the Liverpool FC training kit is a great symbol of our strong ambition to strengthen the AXA brand consideration globally. 

“By building on our similar values and vision with Liverpool FC, we will also be able to bring to life our new brand promise to our customers on self-belief with the tagline: ‘Know You Can’.”

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