Before last nights Serie A fixture against Cagliari, Inter Milan revealed special shirts that saw the players name on the back of the shirt replaced with the players Instagram handle instead.
The move was part of the clubs #InterSocialNight campaign but it did not go down well with football supporters.
People took to social media to air their views with comments like ‘The Game has gone’ and ‘RIP football’.
Whats more the Inter Milan players didn’t actually wear the shirts during the match, probably due to restrictions.
A number of sources are suggesting this was a massive PR stunt, and it worked! Inter Milan were trending Worldwide on Twitter last night.
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