Scottish SPL side Celtic officially revealed today that New Balance will replace Nike as the clubs kit supplier from the start of the 2015/16 season in a record breaking deal.
It’s rumoured that the new kit deal will see Celtic earn £5.8m a year for the next five years totalling over £29m.
Peter Lawwell the Celtic Chief Executive said, ‘New Balance is one of the world’s leading sportswear manufacturers and will cater for the huge global demand for Celtic kit. Importantly our cultures match well.’
‘While New Balance is relatively new to football, its sporting heritage dates back over 100 years and there is huge excitement around the brand and its ambitions globally.’
Whilst the New Balance General Manager of Football Richard Wright went onto say, ‘We are so excited to be working with Celtic Football Club. The famous green and white hoops are an iconic symbol in football and we can’t wait to collaborate with the club on future ranges of apparel.’
‘This deal with Celtic will enable New Balance to become synonymous with all that’s great about the Scottish game. We’re dedicated to producing innovative products that the players and fans can wear on the way to creating more cherished memories for this great club.’
Celtic join Liverpool, Stoke City, Porto and Sevilla who will have their 2015/16 football kits made by New Balance after they took over from their subsidiary company Warrior Sports earlier this year.