News from the Sky Bet Championship as Birmingham City have announced Nike as the clubs new kit supplier ahead of the 2020-21 season in a four year deal.
Birmingham City CEO Dong Ren said, “I am delighted to welcome Nike into the Blues family for the first time in our history.
“The announcement marks the start of an exciting relationship for the Club, Nike is one of the most iconic brands in the world and we look forward to working with them.
“We are grateful for all of the support we have had from adidas which will continue until the end of the 2019/20 season and we wish them well for the future.”
The partnership has been agreed in collaboration with the retail outfit, Just Sport Group.
Mike Heslop Sales Director for Just Sport Pro Club said “We are delighted to have signed a deal with Birmingham City FC and are really looking forward to working with everyone at the Club over the next 4 years.
“The Club has a passionate fanbase, rich history and exciting future which we are proud to be part of. We will be showcasing the new kits and training wear in the near future which we are sure will be a hit with the fans.”