Atlético Madrid Agree Sock Sponsor Deal With Sockatyes

Last Wednesday reigning 2013/14 Spanish La Liga Champions Atlético Madrid and LFP announced a new sock sponsorship deal with ‘Sockatyes’.

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As part of the two year agreement the Chinese football accessories company will supply 13 La Liga teams and 11 Liga Adelante clubs with elastic advertising straps to be worn on their socks starting this month.

Sockatyes elastic straps are designed to improve blood circulation and prevent leg injuries. Atlético Madrid will be the first team to sport the striking new sock sponsor and will wear them for the first time in the next La Liga match against Espanyol on October 19.

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