Last Sunday Italian Serie A side AS Roma wore a custom 2014/15 home shirt during their 0-0 draw with Parma to celebrate the Chinese New Year which begins today (February 19th).
AS Roma sported the custom 14/15 Nike home jersey during the Parma match which was shown live on China Central Television (CCTV5+) in the first of Roma’s official engagement’s with Chinese fans as they aim to become one of the world’s most successful and fan-friendly football clubs.
AS Roma have also launched its official Sina Weibo social media account which allows the Italian club communicate with Chinese fans in the local language.