Just a day after Arsenal launched their new 2018-19 home kit the club have announced they have agreed a three year deal with the Rwanda Development Board to be the clubs sleeve sponsor.
The deal is to help promote Rwanda as a tourist destination and will see black ‘Visit Rwanda’ lettering appear on the side of the left sleeve.
Arsenal chief commercial officer Vinai Venkatesham said, “This is an exciting partnership which will see us support Rwanda’s ambition to build their tourism industry. The country has been transformed in recent years and Arsenal’s huge following will bring Rwanda into people’s minds in a new and dynamic way.”
“The Arsenal shirt is seen 35 million times a day globally and we are one of the most viewed teams around the world. We look forward to working with the ‘Visit Rwanda’ team to further establish the country as a leading tourist destination.”
Clare Akamanzi the Rwanda Development Board chief executive officer said, “We’re thrilled to be partnering with Arsenal and showcasing the vibrancy and beauty of our country. Rwanda is a country pulsing with energy, creativity and innovation.”